To cultivate the next generation of African American financial planners and engage research that shifts the understanding and advancement of financial planning in African American communities.


To define the pathway for African Americans to make a distinguishable impact in the financial planning profession.


The spirit of the AAAA Foundation, a 501©3 organization, begins with the legacy of LeCount R. Davis, CFP® and his wife, Jewel W. Davis. With the unwavering support of Mrs. Davis, Mr. Davis achieved a stellar and global career in the financial services industry.

Mr. Davis’ tenure as a successful financial planner and entrepreneur spans almost 50 years. In 1978, he became the first African American to earn the Certified Financial PlannerTM designation. The name, AAAA, represents the Association of African American Financial Advisors, a membership organization also founded by LeCount R. Davis, Sr. Mr. Davis represents a consummate trailblazer.

AAAA Foundation strives to bring a holistic approach to building a pipeline for future African American financial planners. The Foundation will lead initiatives which invite partners to invest in this audacious goal.


The LeCount R. and Jewel W. Davis Scholarship serves as a significant pillar in this movement. The merit-based scholarship will be awarded to talented undergraduate students enrolled full-time at a Historically Black College and University (HBCU) CFP Board Registered Program.

Apply Here

2018 Davis Scholars

Chanece Bigelow (North Carolina A&T)

Chanece Bigelow

North Carolina A&T

Jael Smith (Clark Atlanta University)

Jael Smith

Clark Atlanta University

LaCount R. Davis

Leadership Team

LeCount R. Davis (Chair)

LeCount R. Davis, EA, CFP®


Lazetta Rainey Braxton (President)

Lazetta Rainey Braxton, MBA, CFP®


Preston Cherry (Treasurer)

Preston D. Cherry, MS, CFP®


Amira Tart (Secretary)

Amira Tart, MA


Walter Booker

Walter K. Booker


Daphne Wright

Daphne Wright, CPA, CFP®


Contact us

Please enter your message below.